Customer segmentation is the process of dividing a broad consumer or business market into sub-groups of consumers based on shared characteristics. These characteristics can include demographic, psychographic, behavioral, and geographic factors. By understanding these segments, companies can create more personalized marketing strategies.
Importance of Customer Segmentation in Fashion
In the fashion industry, customer preferences can vary widely based on trends, seasons, and individual tastes. Effective segmentation helps companies understand these preferences, predict purchasing behavior, and stay ahead of trends. This leads to better product offerings and more efficient marketing strategies.
fashion companies to segment their customer base more effectively.