Who Uses CRM? Which Industries Benefit the Most?

Even though CRM is a relatively new concept, its inception was in the 1970s. This was the time when companies relied on customer database statistics, annual surveys and frontline feedback for the assessment of customer satisfaction. In today’s world, CRM or customer relationship management includes guidelines, principles, practices and even technologies that are used by businesses to analyze and manage customer information throughout the customer-lifecycle. Thus, CRM is a comprehensive strategy that ensures client satisfaction.

Who Uses CRM? Which Industries Benefit the Most?